Meet the Team

At our firm, we have the client—and only the client—in mind.

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

At our firm, we have the client—and only the client—in mind.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Lisa Zarkin

(630) 904-6627

(630) 689-0995

lisa.zarkin@lpl.com

For over 30 years, Lisa has been dedicated to her career in the financial industry. After obtaining her Securities and insurance licenses, Lisa and her mother, Diane, formed PlanSmart Financial Services, Inc. To further her financial education, Lisa obtained a BA in Business from DePaul University and her CFP® certification in 1998. Lisa’s top priority is helping clients set and work towards their goals while providing trustworthy, experienced advice with integrity and personal service. Lisa offers quality guidance to clients of high net worth, successful professionals, business owners, retirees, and more. In addition to financial planning, Lisa runs a full-service tax planning and preparation firm through PlanSmart Financial Services, Inc. She also specializes in financial planning before, during, and after divorce. Lisa was listed in Chicago Magazine in 2018, 2019, and 2021 - 2024 as a winner of the Five Star Professional Award as a financial advisor.

                                                      OUR MISSION

 

Our priority at PlanSmart Financial Services is always our clients and helping them achieve their goals. We work with professionals, retirees, teachers, families, and business owners to provide personalized and creative advice to establish specific financial plans to pursue success. We believe that the client always comes first and the importance of timely guidance to go above and beyond to meet our client’s expectations.

                                                       OUR VISION

 

We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available. By helping our clients and their families we are able to take action today to help plan for the future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the years ahead.

                                                       OUR VALUES

 

Trust

We prioritize trust and honesty, recognizing their vital role in client relationships. Our commitment is to always be realistic, ensuring the success of your financial strategy.

 

Integrity

In our office, we uphold an unwavering commitment to honesty and strong moral and ethical principles. This dedication is foundational to our promise to clients, ensuring a consistent and transparent approach in all our communications and actions.

 

Personalized Service

Having a strong personalized approach to service is a cornerstone of our client experience, which we back through undivided attention, accountability, and timely responses to your questions.


Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.